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HELSA Product Documentation

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Case Studies

HELSA designed a Machine-Learning app that turns handwritten sketches into editable digital scores instantly.

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HELSA built a design practice that elevated craft, consistency, communication and excellence.

HELSA transformed dated, disconnected apps into a unified and revenue-generating suite of educational tools. 

HELSA imagined a patent-pending, innovative solution to lesson planning and delivery.

About HELSA
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HEATHER ELSA is a hands-on product design specialist with 16 years of experience leading teams, defining vision, and creating design foundations. HELSA builds high-performing, emotionally-connected teams that are empowered to execute with ownership. Experience spans UX, product strategy, marketing, and hardware/device design across growth-stage companies and global organizations.


HELSA brings an entrepreneurial mindset and a deep sense of ownership to every challenge; thinking think like a founder, not just a designer. HELSA connects decisions to user research, product-market fit, business goals, and technical realities. HELSA is scrappy, proactive, and fearless, especially in uncharted territory.

© MMXXV HELSA Industries

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